The influence of digital media on the political consciousness of modern youth

This article is devoted to studying the influence of digital media – primarily social networks and online platforms – on the formation of political consciousness of contemporary Russian youth. The article examines theoretical approaches to the concept of “political consciousness,” as well as changes in the role of traditional institutions. Special attention is given to the impact of the online space on the value orientations of today’s youth. The activities of the Federal Agency for Youth Affairs (Rosmolodezh) are examined as one of the key actors in the formation of political consciousness. The study concludes that a successful strategy for building sustainable political consciousness should be based not on increasing the number of events, but on integrating state initiatives into the digital media environment, with an emphasis on the practical implementation of youth projects.